Their blog is "dedicated to ideas, news and issues about Liquid Agency, brands and branding." They are a marketing consulting company who take the time every once in a while to blog updates regarding clients, conferences and evaluations of certain brands. They've created brands for companies like Adidasas well as the musicians B.o.B.
Recently, they did an analysis of the biggest companies and their brand impact. You can find the full article here.
(from the Liquid Brand Exchange Blog)
The strongest brands for last year were Adobe and Facebook (Adobe took first place for the B2B category whereas Facebook took first place in the B2C gategory.)
This exemplifies the power that brands have in successful companies. To see the full report, visit the Liquid Brand Exchange blog.
What do you think are the defining characteristics of Facebook's brand?
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