In Response to Jackies Blog Regarding Social Media Blitz

I think that this example can be applied to our marketing plans for Country Life.

Social networking not only makes a business more visible, it helps creates conversations with potential customers and what this bakery did was a very clever and perfectly placed marketing strategy that helped them come back from a slow winter season.

We should use Facebook as a way of helping Country Life create conversations with customers but also, having a Facebook page will help them connect and network with other businesses in the area. This will not only allow them to share specials with these businesses but also learn from what other businesses are doing.

Social networking tools can be very powerful if used wisely?

What other social networking tools do you think Country Life could use to "create conversations"?

Brand Presence & Impact

Another blog I subscribe to is Liquid Agency Brand Marketing's blog Liquid Brand Exchange.

Their blog is "dedicated to ideas, news and issues about Liquid Agency, brands and branding." They are a marketing consulting company who take the time every once in a while to blog updates regarding clients, conferences and evaluations of certain brands. They've created brands for companies like Adidasas well as the musicians B.o.B.

Recently, they did an analysis of the biggest companies and their brand impact. You can find the full article here.

(from the Liquid Brand Exchange Blog)

The strongest brands for last year were Adobe and Facebook (Adobe took first place for the B2B category whereas Facebook took first place in the B2C gategory.)

This exemplifies the power that brands have in successful companies. To see the full report, visit the Liquid Brand Exchange blog.

What do you think are the defining characteristics of Facebook's brand?