In Response to Hayley's Blog Regarding Earth Day Advertising

I applaud what Starbucks did on Earth Day, especially since they've held back on giving stuff for free lately. I remember getting many coupons for free items at Starbucks before but not so much now.

Starbucks's way was the proper way to approach "green" marketing strategies, whereas other companies simply capitalize on this "trend" by changing the appearance of a product to mislead their customers into believing that they've changed their product for the better.

Dan posted about McDonald's incorporating "healthier" products to appeal to new markets but in reality, these new salads are just as unhealthy as their burgers, so who are they trying to fool?

Many companies lack social responsibility which should be taken into consideration when creating a marketing strategy, in this case Starbucks did it in such a way that it benefitted them, the earth and the consumer.

SEO as a Powerful Marketing Tool

I'm sure you've heard me about a billion times in class - It's been a handful of times that I've mentioned the significanceof Search Engine Optimization as a marketing tool for any business. The internet has made businesses available to just about everybody with a computer. All that an interested party needs to do is to type in words to find a product that they're looking for.

Oftentimes they'll also use the search engine provided by Google, and google uses very complex algorithms to rank your site's popularity so that when you type in "best vegan restaurant in Keene, NH" Google will use those keywords and bring you the site that matches most of those keywords.

The algorithm is so complicated that it even looks at spelling and grammatical errors to rank any website.

For photographers, this is a specially important marketing tool that we must take advantage of.

Zach Prez has a blog with tips and advice for photographers about S.E.O.

Ever since I implemented his 20 quick tips I've been getting inquiries from new clients interested in photography services. The results are visible almost instantly. I also recently began testing adwords and in the past week I've received 4 different inquiries about wedding photography and two more for portraits.

I cannot stress the importance of Google enough.

How do you think we could implement Google tools into Country Life as a way to increase traffic online and offline?