Abstract Marketing

One of the photography blogs I subscribe to for tips and inspiration recently interviewed a celebrity photographer who has implemented an incredibly unique form of marketing for his business. This photographer's name is Kareem Black and he calls it "Abstract Marketing"

Here's a video interview where he explains his way of marketing his photography:

His product is flexible enough that he has the ability to use this kind of marketing. However, I think that other products might not allow this kind of creativity because it would not reflect the brand.

This was his method of abstract marketing. Can anyone else think of any other ways that a company can use abstract marketing to create "buzz" about a product?