In Response to Hayley's Blog Regarding Earth Day Advertising

I applaud what Starbucks did on Earth Day, especially since they've held back on giving stuff for free lately. I remember getting many coupons for free items at Starbucks before but not so much now.

Starbucks's way was the proper way to approach "green" marketing strategies, whereas other companies simply capitalize on this "trend" by changing the appearance of a product to mislead their customers into believing that they've changed their product for the better.

Dan posted about McDonald's incorporating "healthier" products to appeal to new markets but in reality, these new salads are just as unhealthy as their burgers, so who are they trying to fool?

Many companies lack social responsibility which should be taken into consideration when creating a marketing strategy, in this case Starbucks did it in such a way that it benefitted them, the earth and the consumer.