Using Google Analytics to Benchmark & Track Progress

I've been using Google Analytics to track the behaviors of my visitors when they visit my website. This helps me identify pages that they spend the most time on, which pages they visit and which ones they don't. It also helps me identify how much of my web traffic is new traffic and how much of my traffic are returning visitors. This way I can see whether or not any changes I make to my site to increase its ranking are working or not.

When William Faulkner visited our class one of the things that he said that I found most memorable was that we needed to set measurable goals as a way to determine whether our marketing plan is working.

For my photography business, one of the ways I measure the success of my marketing strategies is through Google Analytics and its benchmarking tools.

What better way to track progress than through numbers? These tools are completely free and incredibly powerful.