In Response to Chris's Blog Regarding Egypt

I absolutely agree that countries should take a marketer's approach to encourage interest in their country. After all, so many countries rely on tourism as a large source of income and the better they're able to market themselves the more people will want to visit.

Take Australia, for example: A while back they had a contest that would allow two people to live on the coast of Australia, all expenses paid for two years so long as they would blog their experience.

This was a very creative and unique way of Australia to get people interested in their tourism industry. They had millions of entries, which suggests that they were able to reach a huge audience and they were able to promote themselves in a way that is memorable.

How could Egypt use a creative marketing strategy to create revenue?